Direct Response Forum

Newsletter

DRF's Mission

The Direct Response Forum serves Customer Not Present (CNP) professionals by providing knowledge of best practices, networking opportunities, advocacy for merchants, and access to the leaders shaping the CNP processes and regulations.

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DRF Articles

Fighting Fraud with Chase Paymentech

Contributed by Chase Paymentech Fraud activity and the security of cardholder information are two of the most critical issues facing merchants today. As e-commerce continues its rapid growth, the incidence of...

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DRF Education

Jenn Munson and Victoria McCormick, Education Co-Chairs, DRF Merchant Board We want you to take a moment and think...think about a person who you know, whose left an indelible, positive impact on your...

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The Lowdown on Interchange Fees

Contributed by Dave Burrows, Litle & Co. A recent Wall Street Journal article reported that U.S. banks collected $45.3 billion last year from credit- and debit-card fees charged to merchants–about 75 percent...

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How Payment Options Boost Sales

Contributed by Bill, Zielke, PayPal A recent study by Forrester Consulting finds that retailers that deploy the advanced payment methods PayPal and Bill Me Later will increase sales, win new customers,...

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